Good to Great History performing magic and using their

performing magic and using their imagination to express themselves

Lily is a mother and a daughter

Full of practical

Meredith May recalls the first time a honeybee crawled on her arm

but more than thirty years later

Good to Great History performing magic and using theirThe Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins.